Some projects I’m proud of … because they worked for the client

Over the years, I have worked on hundreds of online and traditional advertising & marketing outreaches for dozens of clients. I am including a handful here so that you can get an idea of how my approach works out in real life.

I am particularly proud of these because each got tangible results for the client involved. The clients were delighted because of the results – and also because they felt this was marketing that represented them well, marketing they could be (and were!) proud of.

Unlike some advertising people, my goal is always to help my clients have advertising that represents them and their goals – not me! Helping clients have the advertising they would create if they had the time and the expertise is the standard I always hold myself to.

Wisdom From Advertising Greats

Success Stories

In A Nutshell

What clients & colleagues say ...

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Before & after updated ad look for local insurance agency

Elliot, Whittier is a top-notch, mid-sized, independent insurance agency representing some of the country’s most prominent insurance companies. Our assignment: To update their ad look and copy approach to better represent the reality of what Elliot Whittier actually offers.

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Direct mail letter for CPA looking to do more than taxes

The people at T.F. Allen had purchased a mailing list of 500 names of new Metro Belmont homeowners and recent remodelers. Our assignment? To create a letter to introduce these high-income local individuals to the outstanding CPAs at T.F. Allen & Company.

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Local bank explains straightforward approach to checking

North Brookfield Savings Bank’s competitors’ checking packages were complicated and/or expensive. North Brookfield Savings Bank, on the other hand, made it very easy for customers to get free checking. Our assignment? To create an “evergreen”ad to get the word out.

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Local bank reaches out to homeowners with equity

Windsor Federal Savings is a well-managed and well-liked local bank which had never done a significant amount of advertising and so did not have an “ad look” or a plan for regular, targeted outreaches to good potential customers. Our assignment: To develop an approach for the Bank, and to write and produce an advertisement for their range of home equity loans.

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Clean, simple web site for a local law firm gets the job done

Ross and Ross is a well-respected local law firm with a long-term presence in Ipswich, Massachusetts. (Their office is in an historic building on Market Street in Ipswich Center. And the family has been in Ipswich since an ancestor arrived in the 1600s.) But they had no presence on the Internet, and they realized the time had come. Our assignment: To develop, write and produce a simple, dignified and informative web site for Ross and Ross.

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Dramatic postcard generates leads for insurance agency

Most local insurance agency advertising is hokey, uninformative or non-existent. Our assignment: To create a series of postcards to generate attention and inquiries for the newly-acquired and re-named Narragansett Financial Insurance Agency. (Shown here is postcard #1 in a series of 4.)

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