There are basically two kinds of advertising people – Flakes/Hares and Tortoises.

Flakes/Hares are charismatic. They’re hip. They win lots of awards. They have Big Ideas that are going to make a Big Difference to your business right now … today! Clients want to believe what they hear from the Flakes/Hares - it sounds so right. But, as too many discover, Flakes/Hares are very good at selling (especially themselves!) and not particularly good at delivering. It’s a real problem.

Tortoises understand that successful advertising comes from consistently communicating a sensible message that connects with your targets and gets them to act. Tortoises are not big on networking or glad-handing and most have discovered they don’t need to be. Because clients tend to stay with Tortoises for years. There is a reason why.

(Everyone in the ad business steers clear of the Flakes/Hares. It’s one of the first things we check out when we’re considering bringing in someone new. We try them out on small projects; we see how they deal with deadlines. We test them before we trust them. And you should too.)

At Acorn Advertising, we’re Tortoises, and proud of it. We genuinely like our clients, so we listen to them and to their people … then create advertising and marketing that helps prospects find them and reminds customers they’re there. We keep things focused, organized and moving forward. Hip? No. Sexy? No. But here’s what’s important – the advertising we create together actually gets results. The Tortoise way works!

Can we help you? There’s an easy way to find out. Call me, Patrice Robertie, at
781-643-2928 and we can chat for a bit. Or email patrice@acornadvertising.com.
I look forward to talking with you.